The Rise Of Short-form Amidst The Cluttered Content Space And
Who's The New Winner?
With TikTok getting banned, the race to dominance in India's short-form content sector blew wide-open. A number of home-grown players are locked in an intense battle to gain market share. This is RedSeer's take on which platforms are emerging as the winners in this hotly-contested sector.
Associate Partner, RedSeer
Actor, Model & Influencer