The Rise Of Short-form Amidst The Cluttered Content Space And
Who's The New Winner?
About
With TikTok getting banned, the race to dominance in India's short-form content sector blew wide-open. A number of home-grown players are locked in an intense battle to gain market share. This is RedSeer's take on which platforms are emerging as the winners in this hotly-contested sector.
Speakers
Ujjwal Chaudhry
Associate Partner, RedSeer
Ruhi Singh
Actor, Model & Influencer
Karthik Srinivasan
Communications Consultant
Access Report
This report is hosted on RedSeer.com. You can access it here:
As Seen in the Media
Quartz
“After the TikTok ban, Indians spend half as much time on short video apps as they used to.”
The Times of India
“2020: The year when everyone from Google to Facebook wanted to be TikTok”
Money Control
Desi short-video apps to have around 580 million users, grow 16% in 5 years: Redseer
The Financial Express
“Post TikTok ban, Dailyhunt’s Josh emerges as the most preferred short-form video app: RedSeer report”
The Hindu Business Line
“Homegrown apps have rushed in to fill void created by TikTok ban: Report”
