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The Rise Of Short-form Amidst The Cluttered Content Space And

Who's The New Winner?

About

With TikTok getting banned, the race to dominance in India's short-form content sector blew wide-open. A number of home-grown players are locked in an intense battle to gain market share. This is RedSeer's take on which platforms are emerging as the winners in this hotly-contested sector. 

Speakers

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Ujjwal Chaudhry

Associate Partner, RedSeer

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Ruhi Singh

Actor, Model & Influencer

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Karthik Srinivasan

Communications Consultant

Access Report

This report is hosted on RedSeer.com. You can access it here:

As Seen in the Media

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Quartz

“After the TikTok ban, Indians spend half as much time on short video apps as they used to.”

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The Times of India

“2020: The year when everyone from Google to Facebook wanted to be TikTok”

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LiveMint

“Rivals yet to fill TikTok vacuum”

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Money Control

Desi short-video apps to have around 580 million users, grow 16% in 5 years: Redseer

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Forbes India

“40% of TikTok's India market captured by homegrown apps: Redseer report”

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The Financial Express

“Post TikTok ban, Dailyhunt’s Josh emerges as the most preferred short-form video app: RedSeer report”

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The New Indian Express

“Local rivals eat into market share of TikTok ”

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Nikkei Asia

“TikTok ban ignites boom in Indian short-video apps”

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Scroll India

“TikTok’s loss has not fully translated into its rivals’ gain in India”

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The Hindu Business Line

“Homegrown apps have rushed in to fill void created by TikTok ban: Report”

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YourStory

“Tier II India sees 25 pc jump in short-form video content usage in 2 years”